SAS wanted their shoes to be so comfortable that you didn’t want to take them off! Friends told friends about their "really, really, really comfortable new shoes", and before long SAS became a national brand without any national advertising. The shoes SAS sells today are the result of 30 years of hard work, dedication, and the belief that SAS must always strive to be better. Every day SAS works to make sure the SAS name continues to stand for superb craftsmanship and extraordinary comfort. Hand-sewn with the finest leather, these shoes provide comfort and style. "Life is a journey. Wear comfortable shoes."